In the heart of Montgomery, Alabama, a young entrepreneur is making waves with her clothing brand, “The Bray Apparel” affectionately known as “Bray Way.” Jordyn Bray, the creative mind behind the brand, shares her inspiring journey from a high school sketch to overcoming adversity and building a brand that reflects her passion for art, sports, and her hometown.
The Genesis of Bray Way:
The story begins in 2019 when Jordyn Bray, fresh out of high school, sketched the initial design that would later become the foundation of The Bray Apparel. However, it took two years for the vision to materialize into the first drop of hoodies. Jordyn attributes the leap into entrepreneurship to her best friend and business partner, Anthony, who served as inspiration and a partner in their entrepreneurial venture.
Artistic Roots:
Jordyn’s background in art and sports played a crucial role in shaping her career. Growing up surrounded by creativity, with a graphic designer mother and exposure to college art classes, Jordyn inherited a natural flair for design. Her childhood experiences set the stage for the artistic and creative journey that led to the birth of Bray Way.
Impact of Hometown:
Hailing from Montgomery, Alabama, a city brimming with underground talent, Jordyn acknowledges the influence of her hometown on her success. Despite facing challenges, she is determined to create a positive and inspiring environment for her community through her brand. The overwhelming support from her city has been a driving force behind her journey.
Inspirations and Influences:
Family plays a pivotal role in Jordyn’s entrepreneurial spirit. Inspired by her uncle’s clothing brand, “Rare,” and influenced by fashion icon Nigo, the founder of A Bathing Ape (BAPE), Jordyn found her calling in the world of fashion. These influences, coupled with her personal experiences, guided her toward the path of entrepreneurship.
Facing Adversity:
Reflecting on the challenges faced in 2023, Jordyn speaks about a year filled with adversity in sales and design. Her key to overcoming these hurdles was gratitude, self-awareness, and a commitment to learning from mistakes. The lessons learned during a tough period have only strengthened her resolve.
The Right Path:
For Jordyn, entrepreneurship is not just a choice but a calling. She envisions her brand becoming a global phenomenon, worn by some of the most influential figures in the entertainment industry. With a distinctive creative style, she aspires to establish herself as one of the top fashion designers in the coming years.
Lessons Learned and Future Goals:
While some entrepreneurs wish they knew more before starting their journey, Jordyn embraces the lessons learned along the way. With patience and resilience as her allies, she looks forward to consistently dropping collections, seeing her pieces worn by mainstream artists, and achieving personal goals such as buying her mom a car and a house.
The Rewarding Moments:
The true rewards for Jordyn come when customers receive their orders, providing positive feedback. Witnessing people wearing her creations in real-time is a fulfilling experience that keeps her motivated on her young entrepreneurial path.
Exciting Future Ventures:
Looking ahead, Jordyn eagerly anticipates having her pieces featured in a shoe store located in Tampa Florida malls, a significant milestone for The Bray Way along with many other stores around the country and of course being a dominant force online.
Connect with Bray Way:
To explore and purchase products from The Bray Apparel, visit www.TheBrayApparel.com , and follow Jordyn Bray on social media @brayway_ & @thebrayapparel for the latest updates.
Jordyn gives the world a powerful message – “Be yourself! The greatest gift about your life is that no one can be you, remain unique & true to yourself. The tribe that is for you will be there and those who aren’t will fade away, learn to be okay with those who aren’t meant to be a part of your life’s journey. You find your true purpose in being 100% you! <3”
“The Bray Way”
