The metaverse concert of the artist KnowKnow From the popular hip-hop crew Higher Brothers, was performed in April 23rd, 2022.
During ‘R&B All Night,’ KnowKnow performed some of his best songs as metaverse avatars ‘mingled’ in the virtual.
These days, every elite artist should be thinking about staging metaverse performances. KnowKnow’s metaverse concert was a real treat for fans to watch. China’s citywide lockdowns prevented most music fans from attending live events, so this was a tremendous boost for the music industry.
About the Concert
The concert was accessible on Weibo, powered by Kooola Virtual City, a metaverse platform.
Some of KnowKnow’s most popular tracks were performed during ‘R&B All Night’ in Kooola Virtual City, including ‘Mr. Bentley,’ which was immortalized via ‘screenshots and impressions of the virtual concert on Weibo.
The KnowKnow concert has caused a range of responses from hot to cold. In response to one fan’s statement, one person said, “It’s cool to see KnowKnow’s virtual performance on Douyin.”
KnowKnow’s metaverse-based concert was a long time coming. In September 2021, the hip-hop star posted photos of himself in a motion capture suit, indicating that a powerful virtual project was in the works.
As the metaverse continues to gain momentum—and attract investment—in China, the music industry is paying more attention to the technology and investigating its possibilities.
As of January 2018, Modern Sky, the country’s largest record company, announced plans to speed up its virtual businesses. Chinese creators are now administering cloud clubbing experiences in the metaverse to accommodate a rising demand for accessibility and novelty.
With more than 6 million tickets sold for this concert, KnowKnow the Chinese star has generated more than 240 million dollars in revenue, a sum that is obviously very important but which is in line with the concerts of Travis Scott and Ariana Grande.
There is a new way of consuming music now, a new experience with a global audience, and clearly, the revenues to go with it.
